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woodfrog
Writing

Notes from inside the work.

50 pieces on what actually goes wrong in data, analytics and AI engagements, and what we do about it. No numbers we cannot stand behind, and no piece that could have been written without doing the work.

50 pieces

Data engineering

Numbers that arrive late or wrong, sources you do not control changing under you, and the bill for keeping it all running.

Analytics and BI

Metrics that disagree, dashboards nobody opens, and reporting arguments that turn out to be definition arguments.

AI evaluation

How to tell whether an AI feature is actually good enough, and how to keep knowing after it changes.

Applications and automation

The work that lives in spreadsheets, inboxes and one person's head, and what it takes to give it a system.

Antvia

Lakehouse and BI practice, from whether you need one at all to what open formats and query-level governance are really for.

Uloborus

Running a process plant on one set of records: batch traceability, compliance paperwork and what a shop floor will tolerate.

AI assurance

Deciding what an AI system may do before it ships, and being able to prove what it did afterwards.

Monitoring and alerts

Getting the one number that matters to the person who can act on it, without training everyone to ignore you.